PAPER CRAFTS IN SOVIET CHILDREN’S MAGAZINES AND CALENDARS: ON THE MATERIAL OF DETSKYI KALENDAR (“CHILDREN’S CALENDAR”) AND ZVEZDOCHKA (“STAR”)

The subject of this study is paper handicrafts, which were offered as supplements to Soviet magazines and calendars for children. They are considered in the article a phenomenon mass culture context development children’s creativity play activities. Attention paid constructors periodicals 1920s-1960s (“Murzilka”, “Det- skiy Kalendar” “Zvezdochka”); their existence linked ideas personality building man, his general cultural socialization (including initiation reading). In addition forming foundations artistic technical work culture, handicrafts solved problem shortage consumer goods, particular toys. annual publication Detskyi Kalendar (“Children’s calendar”) primary secondary school age was edited by methodologist Elizaveta Grozdova 1940s-1950s discussed detail. It part child’s reading circle could offer its readers variety self-made models designs. reflects characteristic features construction, namely transition from creating toy using an already existing blueprint, analogy with pre-revolutionary period, making blueprint or one’s own model.